To launch Jollibee’s Korean BBQ, we connected with one genuine fan: Sophia La Forteza, of KATSEYE - the most influential girl band in the world. When we saw her wearing a Jollibee t-shirt in their Netflix special, it was the catalyst of the most talked-about brand collaboration of the year, the most successful product launch in Jollibee history - and our Clios Music winning full-funnel integrated campaign.
KATSEYE Korean BBQ. Bee Saucy.
The Case Study
